What Are Skin Serums?

When it comes to skincare, serums are one of the most powerful products you can add to your routine. Packed with high concentrations of active ingredients, serums are designed to target specific concerns—like dryness, fine lines, or blemishes—more effectively than other products. But what exactly are serums, and how do you know which one is right for your skin?

Which serum is best for my skin?

The best serum for your skin depends on your unique skin type and concerns. For dry or dehydrated skin, look for hydrating serums with hyaluronic acid or glycerin. If you're dealing with dark spots or uneven skin tone, a vitamin C serum can help brighten and even out your complexion. For those with acne-prone or oily skin, niacinamide or salicylic acid-based serums are ideal to help reduce breakouts and regulate oil production. And if anti-ageing is your main focus, retinol or peptides can help reduce fine lines and boost skin elasticity. The key is to choose a serum that targets your individual concerns without overwhelming your skin.

What does a serum do for your skin?

Serums are formulated to penetrate deeper into the skin than moisturisers, allowing them to deliver powerful active ingredients where they’re needed most. Depending on the formula, a serum can hydrate, brighten, soothe, firm, or repair your skin. They're typically lightweight and fast-absorbing, making them a perfect step to apply after cleansing and before moisturising. Think of a serum as your skin’s targeted treatment booster—designed to enhance your overall skincare results.

What is the best face serum to use?

There’s no one-size-fits-all answer, but some ingredients have earned a reputation for delivering excellent results. For hydration, hyaluronic acid is a must-have. Vitamin C is a favourite for brightening and protecting against environmental damage. Retinol is the gold standard for tackling signs of ageing, and niacinamide is loved for calming inflammation and reducing redness. When choosing a serum, it’s important to consider not just the ingredients but also the quality and concentration. High-quality serums from trusted brands often offer better stability and effectiveness.

Do dermatologists recommend face serums?

Yes—many dermatologists recommend incorporating a serum into your daily skincare routine. Because serums are so targeted, they allow you to address specific concerns in a more effective way. Dermatologists often suggest starting with a basic routine (cleanser, moisturiser, SPF) and then introducing a serum based on what your skin needs. Whether it’s to boost hydration, fight acne, or reduce signs of ageing, a well-chosen serum can make a noticeable difference in the texture, tone, and overall health of your skin.

Ready to find your perfect serum?

Explore our full range of high-quality skin serums and targeted treatments at Cloud Beauty. Whether you're looking to hydrate, brighten, or fight signs of ageing, we’ve got a serum to suit every skin type and goal.