What Is A Cleanser?

A cleanser is a skincare product designed to remove makeup, sunscreen, excess oil, sweat, and environmental impurities from the surface of your skin. Cleansing is the essential first step in any effective skincare routine, helping keep pores clear and preparing your skin to absorb toners, serums, and moisturisers more effectively. 

What Does a Cleanser Do for Skin?

Cleansers work by dissolving and lifting away dirt and oil without disrupting the skin’s natural barrier. Regular cleansing:

• Removes makeup, pollutants, and residual products
• Helps prevent congestion and blocked pores
• Creates a clean base for the rest of your routine
• Can help balance skin’s hydration when chosen carefully

Choosing the right cleanser for your skin type means you can cleanse without dryness or irritation — leaving skin feeling fresh and comfortable. 
Cloud Beauty

What Is the Best Skin Cleanser?

There isn’t a single “best” cleanser for everyone — the ideal choice depends on your skin type and goals. Cloud Beauty stocks a range of cleansers tailored to different needs:

Pre-Cleanse & Deep Makeup Removal

Clear Cleanse® Pre-Cleanser – A gentle oil-based pre-cleanse that melts away makeup, sebum, and pollutants while nourishing the skin and preparing it for a second cleanse. Perfect for makeup wearers or anyone needing a deeper clean. 

Exfoliating & Renewing

Dynamic Resurfacing Cleanser – A performance cleanser with lactic acid to gently exfoliate, refine texture, and brighten dull or sun-damaged skin while lifting impurities. Great for mature or uneven skin tones. 

Balancing & Everyday Cleansing

Balancing Cleanser – A light, soya-based lotion with Lavender and Jasmine that gently removes oil and impurities while supporting skin’s natural water–oil balance. Ideal for normal or combination skin. 

Clarifying & Refreshing

Teen Skin Actives Clearing Skin Wash – A refreshing daily wash that removes excess oil and impurities without unnecessary drying — perfect for teenage or oily skin. 

Purifying & Targeted Cleansing

Clarifying Skin Wash – A concentrated formula that targets persistent congestion and breakouts with purifying botanicals and exfoliating acids — great for oilier or blemish-prone complexions. 

By choosing the right cleanser based on your skin’s specific needs — from gentle daily washes to deeper exfoliating formulas — you empower your whole routine to work better.

What Is the Difference Between Cleanser and Face Wash?

The terms “cleanser” and “face wash” are often used interchangeably, but there’s a subtle difference in skincare:

Cleanser is a broader term that includes oils, lotions, balms, and gels. These formulas prioritise gentle removal of impurities while maintaining skin balance.

Face wash typically refers to a gel or foaming product that rinses away quickly and often feels more refreshing.

At Cloud Beauty, you’ll find both types — from everyday washes to more nourishing and refining cleansers — so you can pick what feels best for your skin.

Cleansers at Cloud Beauty

At Cloud Beauty, our carefully selected collection of skin cleansers is designed to respect your skin while removing buildup effectively. From gentle daily washes and balancing lotions to targeted purifying and exfoliating cleansers, there’s a formula for every skin type and concern.

Cleansing right sets the stage for your entire routine — and choosing the right cleanser can make all the difference to how your skin looks and feels.